Project
Brand Strategy and Product Optimization
Summary: Project 1 โ Developed a strategic market entry plan for PJโs Coffee to successfully launch its Ready-to-Drink (RTD) coffee line. Project 2 โ Leveraged market research and competitive analysis to develop a strategic roadmap for PJโs Coffee to enhance its positioning and effectively engage Gen Z consumers through refined branding and digital strategies.
Categories:
Strategy
Client
Location: Mandeville, LA
Industry:
Food, Beverage & Tobacco
Type:
For-Profit
Details
Year:
2024-2025
Program:
MMS
Center:
Strategy