Project
Drone and artificial intelligence product market research
Summary: Developed a detailed value proposition and market segmentation for a data analytics software product to enter the utility market, including various metrics to narrow down the target utility companies and profiling specific personas.
Categories:
Marketing Strategy
Client
Location: Raleigh, NC
Industry:
Technology and IT
Type:
For-Profit
Details
Year:
2020-2021
Program:
MMS
Center:
Strategy