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Fuqua Client Consulting Practicum

ProcDNA

Project

Go-to-Market Strategy for Insights Engine and Clinical Data Offering

Summary: Developed a go-to-market strategy for AUXO, an innovative healthcare data analysis platform by ProcDNA, including competitor analysis, customer segmentation, value proposition refinement, sales strategy, and business model optimization.

Categories:

Strategy

Client

Location: South San Francisco, CA

Industry:

Consulting

Type:

For-Profit

Details

Year:

2024-2025

Program:

Daytime

Center:

HSM

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ยฉ Duke University's Fuqua School of Business
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