Project
Tourism Research & Ideal Customer Profile Strategy
Summary: Research tourism boards across the globe, prioritize the United States, define and categorize them by type, develop a revenue-based tiering system, and establish an ideal customer profile strategy to engage with this customer segment.
Categories:
Market Research, Strategy
Client
Location: San Francisco, California
Industry:
Advertising
Type:
For-Profit
Details
Year:
2022-2023
Program:
MMS
Center:
Strategy