Project
Travel Marketing Subscription Services
Summary: Assessed the market and viability of a bundled subscription of marketing-related services for an AdTech company that’s looking to drive customer retention and fee revenue.
Categories:
Market Research, Marketing Strategy, Strategy, Technology
Client
Location: San Francisco, CA
Industry:
Advertising
Type:
For-Profit
Details
Year:
2021-2022
Program:
EMBA
Center:
Strategy