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Fuqua Client Consulting Practicum

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Project

Travel Marketing Subscription Services

Summary: Assessed the market and viability of a bundled subscription of marketing-related services for an AdTech company thatโ€™s looking to drive customer retention and fee revenue.

Categories:

Market Research, Marketing Strategy, Strategy, Technology

Client

Location: San Francisco, CA

Industry:

Advertising

Type:

For-Profit

Details

Year:

2021-2022

Program:

EMBA

Center:

Strategy

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ยฉ Duke University's Fuqua School of Business
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