Project
Private Label Assessment
Summary: Conducted detailed industry and consumer analyses for this soccer retail company in order to decide firstly whether or not a private label was a viable option for them, then selected a product line and consumer segment to target.
Categories:
Analytics, Finance, Market Research, Strategy
Client
Location: Hillsborough, NC
Industry:
Fitness & Recreation
Type:
For-Profit
Details
Year:
2019-2020
Program:
MMS
Center:
Strategy