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Fuqua Client Consulting Practicum

Sports Endeavors

Project

Private Label Assessment

Summary: Conducted detailed industry and consumer analyses for this soccer retail company in order to decide firstly whether or not a private label was a viable option for them, then selected a product line and consumer segment to target.

Categories:

Analytics, Finance, Market Research, Strategy

Client

Location: Hillsborough, NC

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2019-2020

Program:

MMS

Center:

Strategy

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ยฉ Duke University's Fuqua School of Business
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