Skip to content
  • Home
  • About FCCP
    • About
    • Team
  • Students
    • Course Overview
    • Daytime MBA
    • Executive MBA
    • Master of Management Studies
  • Clients
    • Client Overview
    • Client FAQs & Common Projects
    • Project Snapshots
    • How to Apply
  • Past Projects
  • Stories
  • Contact
  • Duke Home
  • Fuqua Home
Fuqua Client Consulting Practicum

The Underbelly

Project

Business model and expansion

Summary: Developed an expansion strategy for The Underbelly to increase its consumer base from 5,000 to 50,000 by year end 2023.

Categories:

Accounting, Finance, Marketing Strategy, Technology

Client

Location: Durham, NC

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

I&E

Duke Fuqua

  • Programs
  • Student Network
  • Faculty + Research
  • About
  • Contact
  • News + Media
  • Jobs at Fuqua
  • Faculty Recruiting
ยฉ Duke University's Fuqua School of Business
2079