Project
Opportunity Evaluation: New Business for Niche Market Segment
Summary: Researched retail health business models focused on primary care delivery; identified disruptive direct-to-consumer retail health models that can be adapted to serve unique needs of truck drivers, specifically with technology enabled solutions; refined market analysis (which included stakeholder interviews) and recommended initial pilot site for a convenient and low cost primary care clinic geared towards NC truck drivers.
Categories:
Finance, Market Research, Marketing Strategy, Operations, Strategy
Client
Location: Chapel Hill, NC
Industry:
Health Services
Type:
Non-Profit
Details
Year:
2019-2020
Program:
MMS
Center:
Strategy