Project
Tennessee Athletics Revenue Generation Market Research
Summary: Completed a current-state analysis surrounding fan experience, donor experience, and the competitive landscape; researched other universities and entertainment venues to determine their best practices; used findings from the aforementioned to craft recommendations that will allow UT to meet their goal of increasing revenue and donations.
Categories:
Market Research, Other, Strategy
Client
Location: Knoxville, TN
Industry:
Other
Type:
University Affiliate
Details
Year:
2021-2022
Program:
MMS
Center:
Strategy