Project
Route to Market Optimization Challenge
Summary: Reviewed marketing efforts of competitors on the marketing channels used in the industry and ranked them based on variety and volume of content, helping client with a direction to optimize marketing spends.
Categories:
Analytics, Market Research, Strategy
Client
Location: Lucca, Italy
Industry:
Software
Type:
For-Profit
Details
Year:
2022-2023
Program:
EMBA
Center:
Strategy