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Fuqua Client Consulting Practicum

WWF International

Project

Greenr: Launching a Green Loyalty Ecosystem

Summary: Enhanced consumer messaging and engagement, using behavioral nudge methodologies derived from academic & business research, and validated through primary user research & testing.

Categories:

Market Research, Marketing Strategy, Strategy

Client

Location: Washington, DC

Industry:

Environmental

Type:

Non-Profit

Details

Year:

2020-2021

Program:

Daytime

Center:

EDGE

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