Project
Growth Strategy - Investment Priorities
Summary:
We have many options for growth in different distribution channels and with different product lines. We can't pursue them all at once. What is the optimal sequence?
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Brooklyn, NY
Industry:
Food, Beverage & Tobacco
Details
Project
BIOMILQ Go-To-Market Strategy and Product Development Pricing
Summary:
Developed a B2B partnership strategy for a pre-revenue startup biotechnology firm. The strategy focused on three partner recommendations comprised of comprehensive market research, consumer survey analysis, social media analysis, and investor analysis on which firms align best with BMQ’s mission.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Durham, NC
Details
Project
Route to Market Optimization Challenge
Summary:
Reviewed marketing efforts of competitors on the marketing channels used in the industry and ranked them based on variety and volume of content, helping client with a direction to optimize marketing spends.
Categories:
Analytics, Market Research, Strategy
Client
Location:
Lucca, Italy
Details
Project
Arena Calibrate
Summary:
Developed a GTM (go-to-market) lifecycle specific to Retail and PE industry, while creating a KPI library that integrates marketing operations, industry insights, and media data, enabling the client to customize and enhance their product (Arena Calibrate) and prioritize new client acquisition.
Categories:
Analytics, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Santa Clara, CA 95054, CA
Details
Project
Industry Collaboration Landscape
Summary:
Identify opportunities to diversify the funding sources for Martinos Center (part of Mass General's Department of Radiology) to expand the reach and impact of its ground-breaking research.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Boston, MA
Details
Project
Low income home energy retrofit market
Summary:
Enable Sealed to further its mission to stop energy waste and electrify all homes by analyzing the low- and moderate-income market and identify barriers and opportunities for market entry.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
New York, NY
Details
Project
Post-Consumer Recycled Plastic Packaging Landscape Assessment
Summary:
A thorough evaluation of suppliers that could provide food-grade, recycled plastic content for Albertsons’ Own Brand products, alongside an in-depth competitor analysis, financial calculator, and assessment of potential opportunities within the landscape.
Categories:
Market Research
Client
Location:
Boise, ID
Industry:
Retail or Wholesale Trade
Details
Project
Reimagining the Duke Leadership Program in Health & Well-Being
Summary:
Developed a comprehensive strategy for reimagining this health and well-being leadership program, focusing on aligning values of target customer segment with program mission statement, curriculum and marketing to increase future enrollment.
Categories:
Market Research, Marketing Strategy, Strategy
Client
Location:
Durham, NC
Industry:
Health Services
Type:
University Affiliate
Details
Project
Enhancing outpatient clinical program profitability
Summary:
Assessed the optimal care model for creation of a new out-of-pocket behavioral health clinic at the Duke Department of Psychiatry and Behavioral Sciences
Categories:
Market Research
Client
Location:
Durham, NC
Industry:
Technology and IT
Details
Project
Software Product GTM Planning
Summary:
Robust Go to Market Strategy for a Saas Business
Categories:
Finance, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Charlotte, NC
Details