The Behavioral Lab is a world-renowned research center located in Durham, NC. It functions as a research facility for faculty and doctoral students in The Fuqua School of Business, located on Duke University’s West Campus.
Since it began in 2003, the lab has managed research projects involving over six thousand participants, including undergraduates, graduate students, and non-student participants from the surrounding Durham community. We aim to facilitate data collection by making lab resources available to Fuqua researchers.
Thank you for your interest in the lab, and please don’t hesitate to contact us with any questions.