The Fuqua Behavioral Lab (B-Lab) is a research capability for faculty and doctoral students of Duke University Fuqua School of Business who are interested in understanding factors that influence human behaviors responsible for decision making and judgement in the fields of marketing, consumer psychology, management, behavioral economics, behavioral finance and strategy.

B-Lab’s goal is to facilitate data collection by making various resources available to Fuqua,  Duke researchers and collaborators who investigate research questions in behavioral and social sciences.


Since 2003, the Fuqua Behavioral Lab has managed research projects involving thousands participants, including Duke’s undergraduates, graduate students, and community members from Durham, NC, and surrounding RTP area.

Behavioral Lab is always on a lookout for participants who are interested in contributing to research. You can view this quick presentation about importance and value of each individual contribution to research.



If you are interested in contributing your insights and participating in paid behavioral studies conducted at Fuqua B-Lab, Fuqua SC lab and several other labs on Duke University’s East and West campuses,

go to Duke Behavioral Research at https://duke-br.sona-systems.com 

to create an account, view current studies and sign up for the ones you are interested.


If you have any questions or research interests, let us know!




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