John Payne directed the team that created the Behavioral Lab. John Payne is Joseph J. Ruvane, Jr. Professor of Management, Professor of Psychology, and Professor of Statistics & Decision Sciences at Duke University.

Currently, Gavan Fitzsimons supervises the Behavioral Lab. Gavan is R. David Thomas Professor of Marketing and Psychology. He researches marketing strategy, entrepreneurial marketing, and consumer behavior.

If you would like more information about Fuqua faculty, please visit the Faculty & Research home page.

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