John Payne, a Joseph J. Ruvane, Jr. Professor of Business Administration, Psychology, Neuroscience and Law,
directed the team that created the Fuqua Behavioral Lab in 2003.
Gavan Fitzsimons, an Edward and Rose Donnell Professor of Marketing and Psychology,
is a current faculty director of Fuqua B-Lab.
If you are interested in recent scientific explorations and findings by Fuqua faculty in different areas including behavioral sciences, marketing, and management, please view Duke Fuqua Insights .