Fuqua Client Consulting Practicum

Specialty1 Partners

Specialty1 Partners

Project

Specialty 1 De Novo Expansion Strategy

Summary: Identifying new markets to increase the number of practices across the United States.

Categories:

Strategy

Client

Location: Houston, TX

Industry:

Health Services

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Sports Endeavors

Project

Soccer.com: Expanding beyond traditional eCommerce retail

Summary: Unlocked new growth opportunities for Soccer.com, while maintaining the brand's authenticity and market leadership.

Categories:

Strategy

Client

Location: Hillsbourough, NC

Industry:

Retail or Wholesale Trade

Type:

For-Profit

Details

Year:

2023-2024

Program:

MMS

Center:

Strategy

Research Square Company

Project

Research Square Company Brand Strategy

Summary: Content and social media marketing and brand strategy.

Categories:

Marketing Strategy, Social Media

Client

Location: Durham, NC

Industry:

Other

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Sojern

Project

Tourism Research & Ideal Customer Profile Strategy

Summary: Research tourism boards across the globe, prioritize the United States, define and categorize them by type, develop a revenue-based tiering system, and establish an ideal customer profile strategy to engage with this customer segment.

Categories:

Market Research, Strategy

Client

Location: San Francisco, California

Industry:

Advertising

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Swish House

Project

Swish House Get Buckets Marketing Strategy

Summary: Find effective (i.e. marketing channel optimization) and efficient (i.e. reduce CAC) marketing strategies to (1) grow Swish House's established locations, and (2) launch locations in new markets. 

Categories:

Market Research, Marketing Strategy

Client

Location: Chicago, Illinois

Industry:

Fitness & Recreation

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Vitalise Ventures, LLC

Project

Consulting Job Prep GTM Strategy

Summary: GTM strategy for new coaching product, including competitive landscape, pricing analysis, and SEO keywords.

Categories:

Strategy

Client

Industry:

Consulting

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Cheetah

Project

Cheetah - Inventory As a Service

Summary: Explore customer sentiment of new product, identify competition and product-gaps, and devise a GTM strategy.

Categories:

Market Research, Marketing Strategy, Operations, Technology

Client

Location: Pleasanton, CA

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Dell Technologies

Project

Develop Go-to-Market for Security

Summary: Refine Dell's GTM strategy in Security 

Categories:

Marketing Strategy, Strategy

Client

Location: Round Rock, TX

Industry:

Technology and IT

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy

Hollywood Feed

Project

New Loyalty Program Launch for Hollywood Feed

Summary: Propose a new customer loyalty program for Hollywood Feed.

Categories:

Strategy

Client

Location: Memphis, TN

Industry:

Retail or Wholesale Trade

Type:

For-Profit

Details

Year:

2022-2023

Program:

MMS

Center:

Strategy