Project
Private Label Assessment
Summary:
Conducted detailed industry and consumer analyses for this soccer retail company in order to decide firstly whether or not a private label was a viable option for them, then selected a product line and consumer segment to target.
Categories:
Analytics, Finance, Market Research, Strategy
Client
Location:
Hillsborough, NC
Industry:
Fitness & Recreation
Details
Project
Opportunity Evaluation: New Business for Niche Market Segment
Summary:
Researched retail health business models focused on primary care delivery; identified disruptive direct-to-consumer retail health models that can be adapted to serve unique needs of truck drivers, specifically with technology enabled solutions; refined market analysis (which included stakeholder interviews) and recommended initial pilot site for a convenient and low cost primary care clinic geared towards NC truck drivers.
Categories:
Finance, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Chapel Hill, NC
Industry:
Health Services
Details
Project
User Assessment
Summary:
Collaborated with the Unite Us team to identify three specific populations in NC with urgent unmet needs, researched social care providers with high potential for cost savings and health impact, and created three menus of social care programs and recommended partnerships that would add value to the Unite Us network.
Categories:
Finance, Market Research, Marketing Strategy, Strategy, Technology
Client
Location:
Raleigh, NC
Details
Project
New Industry Market Research
Summary:
Explored new vertical markets for Adwerx's technology and defined go-to-market strategy for new verticals.
Categories:
Market Research
Client
Location:
Durham, NC
Details
Project
New Product Brand Extension
Summary:
Explored expansion into the category of roasted seasoned nut-based snack mixes, including understanding the current market for these products and the costs involved in launching a new line.
Categories:
Market Research, Strategy
Client
Location:
DURHAM, NC
Industry:
Food, Beverage & Tobacco
Details
Project
EasyVote Market Segmentation & Expansion
Summary:
Developed a marketing plan to target each of their customer-tiers and also market their value proposition to the potential customers, focused on social media.
Categories:
Market Research, Marketing Strategy
Client
Location:
WILMINGTON, NC
Details
Project
Market/customer segmentation and sales positioning
Summary:
Built an ROI calculator for FeedTrail's sales team to use in their sales pitches.
Categories:
Analytics, Market Research, Marketing Strategy, Operations, Strategy
Client
Location:
Raleigh, NC
Details
Project
New Product Innovation Pipeline Discovery & Prioritization
Summary:
Conducted a market research study, including primary consumer research, to help the company identify and prioritize new product innovation opportunities.
Categories:
Market Research
Client
Location:
Raleigh, NC
Industry:
Consumer Products
Details
Project
Accelerate Revenue
Summary:
Refined the sales and commercialization strategy and implemented processes to increase revenue.
Categories:
Operations, Strategy
Client
Location:
Raleigh, NC
Industry:
Technology and IT
Details
Project
Bulletproof Graft Strategic Identification
Summary:
Identified medical device companies in the vascular access market that would be interested in InnAVasc as an acquisition target.
Client
Location:
Durham, NC
Details