Summary: Explored new vertical markets for Adwerx's technology and defined go-to-market strategy for new verticals.
Market Research
Location: Durham, NC
Advertising
For-Profit
2018-2019
MMS
Strategy
Summary: Explored expansion into the category of roasted seasoned nut-based snack mixes, including understanding the current market for these products and the costs involved in launching a new line.
Market Research, Strategy
Location: DURHAM, NC
Food, Beverage & Tobacco
For-Profit
2018-2019
MMS
Strategy
Summary: Developed a marketing plan to target each of their customer-tiers and also market their value proposition to the potential customers, focused on social media.
Market Research, Marketing Strategy
Location: WILMINGTON, NC
Software
For-Profit
2018-2019
MMS
Strategy
Summary: Built an ROI calculator for FeedTrail's sales team to use in their sales pitches.
Analytics, Market Research, Marketing Strategy, Operations, Strategy
Location: Raleigh, NC
Software
For-Profit
2018-2019
MMS
Strategy
Summary: Developed data-driven recommendations for this private aviation firm to improve their e-commerce presence and developed strategies to improve market share capture for their retail club offering.
Strategy
Location: Kinston, NC
Transportation & Warehousing
For-Profit
2021-2022
MMS
Strategy
Summary: Studied the unique landscape of midsize power utilities, identified opportunities for operational improvements and cost efficiencies using advanced analytics solutions, and made recommendations to SAS on use cases for a select group of such entities by March 2021.
Market Research, Operations, Strategy
Location: Cary, NC
Software
For-Profit
2020-2021
MMS
Strategy
Summary: Established a go-to-market strategy and target customer profile for a B2B early-stage data synthesis company seeking growth by understanding their value proposition through in-depth competitive landscape research.
Market Research, Marketing Strategy, Strategy
Location: Research Triangle, NC
Software
For-Profit
2021-2022
MMS
Strategy
Summary: Developed a strategic expansion plan with short- and long-term recommendations for the San Antonio Spurs to penetrate the Austin Market with a goal of growing the percentage of revenue contributed by the Austin metropolitan area from 3% to 10%+ over the next five years.
Logistics, Market Research, Marketing Strategy
Location: San Antonio, TX
Other
For-Profit
2020-2021
MMS
Strategy
Summary: Targeted a set of key industries and regions, through data-driven recommendations and matrix valuation, for a global filtration company to target as they aid the world in decarbonization efforts.
Market Research, Marketing Strategy
Location: Raleigh, NC
Automotive
For-Profit
2021-2022
MMS
Strategy
Summary: Conducted comprehensive market research and segmentation of the video game industry, and developed a data-driven go-to-market strategy for the client’s simulation software.
Market Research, Strategy, Technology
Location: Cary, NC
Software
For-Profit
2019-2020
MMS
Strategy