Archive for October, 2010

Book Review: Selling the fountain of youth

Wednesday, October 27th, 2010

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Weintraub, Arlene. Selling the fountain of youth : how the anti-aging industry made a disease out of getting old, and made billions. Basic Books, 2010.

If taking hormones were dangerous, then all 20 year olds would have cancer. So goes one of the arguments made by promoters of anti-aging clinics in a new book by Bloomberg BusinessWeek science journalist, Arlene Weintraub. To turn back the clock, consumers in this industry devote their whole paychecks to treatments, and follow medical advice dispensed by Hollywood star Suzanne Somers. When their family MD’s balked about prescribing hormones that cause cancer, patients took their business to the new anti-aging clinics instead.

From its humble beginnings in the 1990’s to today’s $88 billion industry, author Weintraub takes the reader through the gamut of hopeful treatments, including injections with HGH and Botox, and the more natural dietary supplements, such as elixirs made from acai berries and resveratrol pills, distilled from red wine. She also discusses the battles between big pharmaceutical companies and independent compounding pharmacists, highlighting the problems in non-regulated drug products. She covers the lies and scams.

Weintraub states that anti-aging doctors are acting in good faith to help their patients. But she cautions that sometimes doctors are wrong. Anti-aging treatments have not been scientifically tested in double-blind studies. They may be ineffective or worse, causing harm to the patient. And now for the truly bad news – the only proven route to maintaining a youthful body involves exercise. Frequent workouts, while maintaining a healthy weight, is the only regimen that actually works to keep us young.

© Reviewer: Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.

New Movies for October

Friday, October 8th, 2010

Our latest titles:

Iron Man 2
Get Him to the Greek
The Black Cauldron
Our Family Wedding
Prince of Persia: The Sands of Time
The Rescuers
Shutter Island
Taking Woodstock
Anything Else

Casino Jack and the United States of Money
The killer Inside Me
Letters to Juliet
Karate Kid
Nightmare on Elm Street
Robin Hood
The Secret of Kells

Book Reviews: Do Business with Soul

Thursday, October 7th, 2010

Three new titles focus on combining profit and higher purpose. Business and investing can have a soul, and make a positive difference.

Click the titles below for information on location and availability.

  • The HIP investor : make bigger profits by building a better world. by R. Paul Herman. Wiley, 2010.
    HIP stands for Human Impact + Profit, an investment approach that realizes the profits that capitalists seek while building a better world. The creator of the HIP methodology shows investors how to construct a portfolio of firms that meets five basic human needs and, in doing so, generates positive social impact, while simultaneously providing substantial financial returns. The book claims that the HIP approach outperforms the financial returns of the S&P in both up and down markets.
  • Zilch : the power of zero in business. by Nancy Lublin. Portfolio, 2010.
    Nonprofit CEO Lublin describes how corporations can cut costs and improve results by emulating not-for-profit organizations. Nonprofits survive — and thrive — on a shoestring, by using innovation, creativity and passion. Drawing on the experiences of key not-for-profit organizations, both large and small, Lublin provides practical advice on topics such as how to motivate staff without high salaries and how to market products and services for free.
  • The art of giving : where the soul meets a business plan. by Charles Bronfman & Jeffrey Solomon. Jossey-Bass, 2010.
    In the new philanthropy, donors seek to make a difference. They give purposefully, think strategically and monitor the results. Giving is a deeply personal process but it is also a business. This comprehensive guide to charitable giving shows nonprofits how to communicate with donors to help them make meaningful choices with their gifts. It also helps donors decide what types of gifts to give, how to structure their donations and how to manage tax issues.

© Meg Trauner & Ford Library – Fuqua School of Business.
All rights reserved.

Book Reviews: Pink’s Picks

Friday, October 1st, 2010

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In his book, Drive, Daniel Pink names the following books as essential for anyone interested in living a life of autonomy, mastery and purpose.

Click the titles below for information on location and availability.