Ford Library

Where did the Jupiter Research content go?

Last Saturday, Jupiter Research ceased to exist as a separate web site and its content was integrated into Forrester research.

As a consequence of the merger, all Jupiter branding was removed from their research; but you can still browse the research products that were created for the Jupiter site.

1. After connecting to Forrester, enter Jupiter in the search box at the top of the Forrester page.
2. At the top of the results list, you’ll see an option to “Browse by Category instead: Jupiter”.
3. Clicking this Browse by Category list will return the content intially created for the Jupiter site.
4. You can also focus your search by clicking the subject or topic links to the left.

If you have difficulty locating what you need, please feel free to send any questions or concerns to: reference-librarians@fuqua.duke.edu.

Part of Duke’s special collections library, the Hartman Center’s historical print archives and multimedia resources promote the study of sales, advertising and marketing in society.

They provided the material for a recent Perkins Library exhibit looking at advertising in the 1960s titled, “Not Just Mad Men: Real Advertising Careers in the 1960s”. You can see an audio slide show on the Duke Today site.

Take a look at their advertising image databases which range from Ad Access (newspaper and magazine ads from 1911 to 1955) to Medicine and Madison Avenue (health-related ads from 1911 to 1958).

On Saturday, January 17, 2009, Jupiter Research will no longer be available as a separate web database site.

What Happened: On July 31^st, 2008, Forrester Research acquired Jupiter Research. In the intervening months, Forrester has chosen to fully absorb Jupiter’s content into its own web site, and as a result, Jupiter will no longer maintain a separate web presence and brand.

In order to ensure that Fuqua and Duke University users continue their access to our currently subscribed Jupiter content, we have worked with both companies to create a single login point for both Jupiter and Forrester content.

What Will Change:

• On 1/17/08, links for Jupiter Research will be re-directed to the Forrester Research site.
• After clicking a Jupiter or Forrester link, users will be prompted by Duke University NetID Services to enter their NetID and password. Once entered, a user will be connected to the Forrester site where they will have access to both Jupiter and Forrester Research content.
• Fuqua users of Forrester Research who have already been issued Forrester usernames & passwords may continue to use these to access Forrester and the Jupiter content on the Forrester site with those usernames and passwords until 4/29/09.
• Because of the administrative and technical overhead required to maintain 2 methods of access to Forrester, no new Forrester usernames & passwords will be issued to Fuqua users after 1/18/09, and existing personal Forrester usernames & password accounts will be discontinued after 5/20/09.

What Won’t Change: Fuqua and Duke University users will continue to enjoy access to Jupiter Research content on Forrester, as well as more straightforward, NetID-based access to Forrester Research.

Please feel free to use the comments link below for feedback, or send any questions or concerns about this transition via email to: reference-librarians@fuqua.duke.edu.

Wondering how you can locate a job in a challenging economy? Then, you might want to consider taking the Independent Job Search Class at the Ford Library which will allow you to:

Beginning 12/3 at 10am and 2pm, the classes will be held in the Ford Library Database Resources Room.

Some of the databases covered will include ABI-Inform, Factiva, MarketLine and Onesource, plus a look at Vault, Wetfeet, and others. This class is designed for students who have not taken the basic library database class.

To register, click here. Note, space is limited.

Ford Library presents a new database based on the widely popular series Kiss, Bow or Shake Hands: The Bestselling Guide to Doing Business in More Than Sixty Countries.

This new database also includes Dun & Bradstreet’s Guide to Doing Business Around the World and articles written for publications like Industry Week and American Way Magazine, as well as the 2008 World Holiday and Time Zone Guide for over 100 countries.

Connect to Kiss, Bow or Shake Hands

E-books on Culture, Business Etiquette, and Global Business Practices: (These e-books are available through the Duke online catalog via NetLibrary.)

• Managing Complexity in Global Organizations (IMD Executive Development Series): Drawing together insights from across the expert faculty, Managing Complexity in the Global Organization presents IMD’s framework on how to understand complexity and its four key drivers (diversity; interdependence; ambiguity and flux), along with solutions on specific issues in a variety of functions, industries and markets. The focus is on providing practical solutions based on real-life examples.

(more…)

Every Wednesday at 10am and 2pm during the Term, our Reference Librarians will hold classes in our Data Resources Room to help you learn to use our research databases.

Knowing how to use these resources will give you a critical advantage in both your classwork and your job search.

One of the most frequent comments we hear from second years, usually about 2 weeks before graduation, is “I wish I had known about these resources earlier”.

So don’t wait until just before you’re graduating — sign up today!*
* enter your FuquaWorld ID and password to access registration

We look forward to seeing you soon, and please let us know if you have any questions about the classes.

If you haven’t yet logged in to a public workstation at Fuqua — including a Library Database Room workstation — then the guide below is for you.

First Time Login Guide for Public Fuqua Workstations

If you have trouble with a first time login at the Library, please feel free to ask one of our librarians for help!

Ford Library has recently subscribed to the following new database with access open to all Duke University Users.

The SRDS Media Solutions Database provides advertising media rates and advertiser data through its coverage of traditional media – such as magazines, newspapers, television, direct marketing and radio – as well as online sources. This database delivers the full data contents of the following print publications of the Standard Rate Data Service (SRDS):

• Business Publication Advertising Source
• Consumer Magazine Advertising Source
• Direct Marketing List Source
• Newspaper Advertising Source
• Radio Advertising Source
• Interactive Advertising Source
• TV and Cable Source

This online service will replace our print subscriptions to the above titles. No further print copies of the above will be added to our collection.

Links to the SRDS Media Solutions Database are available on our Quick Links, Descriptive List, and Subject List database pages.

Please feel free to send any comments or questions about this database to: reference-librarians@fuqua.duke.edu.

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Duke’s factiva.com home page is changing because some content is no longer available.

The Chicago Tribune and the LA Times formerly appeared in the default “factiva news” page Newsstand column. Users who clicked on articles under those papers would get a “not authorized” message.

This message appeared because those papers’, and any other Tribune Company newspapers’ content is no longer available to academic subscribers in factiva.

Consequently, we’ve worked with the factiva support vendor to design a “Group News” page for Duke that no longer offers users this unavailable content. The new “Duke’s factiva News Page” also includes a new quick search box and open web resource links along the page’s left column.

You can connect to factiva HERE and see the new page, or view a comparison of the old and new home pages HERE.

Comments or questions?: reference-librarians@fuqua.duke.edu.

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UPDATE: This database subscription was canceled in December 2010 due to cost and licensing issues. Contact a reference librarian for help identifying alternative resources.

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