Ford Library

If you look for market research via a search engine; you’re going to miss sources already available to you via Ford Library!

Here is a quick list of our databases that provide outstanding market research.

BCC Market Research – BCC’s market research reports explore major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology organizations. Duke currently subscribes to all report categories. Select a topic under the “My Categories” section after connecting to browse reports.

eMarketer Total Access – eMarketer Total Access aggregates and analyzes e-business and high tech market research from over 1600 sources worldwide. Includes charts, tables, statistics & articles for download in PDF, PPT, and Excel format.

Forrester Research – Contains market research reports and data for the online economy with a focus on the impact of IT developments on businesses and consumers.

IBISWorld – Provides an extensive collection of industry market research and industry risk ratings on U.S. industries. Reports focus on industry performance, outlook, products & markets, competitive landscape, major companies, operating conditions, and key statistics. Duke’s subscribed content includes: Core NAICS US Industry Market Research Reports, iExpert Summary Reports, US Specialized Super Niche Industry Reports (Current & Future), and China Industry Reports.

MarketLine Advantage – Contains full text market research reports focusing on companies and broad industry sectors: consumer goods, energy, finance, healthcare, and technology. Market analysis and forecasting looks at major issues and threats for each sector with analytical commentary and data.

MarketResearch.com Academic – Includes full-text market research reports on : Consumer Goods, Heavy Industry, Service Industries, the Public Sector, Life Sciences, Technology & Media, and Demographics. Our subscription includes reports from the following publishers: Packaged Facts, Kalorama Information, Simba, Freedonia, and Mind Commerce.

Mintel Academic – Adds over 600 market research reports into European, UK-specific and US consumer markets every year. more details here

Passport (fka Euromonitor GMID) – A source of demographic, economic, and marketing statistics and research reports for over 200 countries. Provides volume and value market size data for 330 consumer products across 49 countries.

SimplyAnalytics (fka SimplyMap) – a web-based data mapping application that lets users quickly create professional-quality thematic maps and reports using powerful demographic, business, and marketing data.

Statista – Provides access to downloadable statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.

You can also find these resources listed in the Library catalog and on our web site’s A-Z Database List.  And don’t miss our Database Subject Finder, either!

Through the years, Fuqua’s collaboration with other Duke University schools, including the engineering and medical schools, has increased which has corresponded with our need to provide more in-depth research on biotechnology, pharmaceutical, and energy markets.  To assist our students looking for these reports, we’ve turned to BCC Research.

A major strength for BCC  is their use of experts within the industry to analyze and write the reports.  Though it’s not a database I suggest for many of our student projects, it is one I see as an outstanding resource for the whole Duke community.

Need more information on BCC?  Feel free to email me.

Our Business Insights and MarketLine databases have been merged into a new product, Datamonitor 360. Business Insights is no longer available as a standalone product, and MarketLine will no longer be available as a standalone database after December 31, 2010.

Datamonitor 360 contains full text market research reports focusing on companies and broad industry sectors: consumer goods, energy, finance, health care, and technology. Market analysis and forecasting looks at major issues and threats for each sector with analytical commentary and data.

If you have any questions about Datamonitor 360 or MarketLine, please feel free to contact us.

One of the small pleasures of my job is snooping on others.  Well, maybe that’s a little extreme, but I do enjoy examining how Americans spend their free time and money.  For instance, did you know that the pet market has been strong during this recession?  Why?  Well to quote a recent Mintel report, “Difficult, stressful times put a premium on the unconditional love and nurturing that pets bestow upon their owners.” So, when students ask about consumer trends or lifestyles, one of the first places I look is Mintel which provides coverage for the US as well as the UK and Europe.

Mintel can be found on the library’s database page.  Once in, you’ll need to read and agree to the database’s conditions of use, and first time users must create a personal profile.  After you’ve completed these steps, you have access to a full range of reports – from “The Social Dynamic of 18-24 Year-old Males” to “High Fructose Corn Syrup vs. Corn Sugar.”

Two component publications in the SRDS Media Solutions database platform will be unavailable this weekend during scheduled upgrade maintenance.

From 5:00 PM EST, Friday October 16th, until 1:00 AM EST, Monday, October 19th, the Business Publication Advertising Source, and the Consumer Magazine Advertising Source will be offline and unavailable.

SRDS is upgrading and re-naming these component publications during this downtime.  Please email us if you experience any difficulty accessing other publications within the SRDS Media Solutions database.

UPDATED (8/28/09): Euromonitor GMID has removed their mandatory registration requirement at the request of their academic customers.

Here are the steps now needed to access Euromonitor GMID:

1. Follow a link to GMID from our web database page.
2. Authenticate to the Duke University ID management system.
3. Acknowledge the Euromonitor Terms & Conditions after connecting to the Euromonitor GMID site.
4. Begin your research!

Our thanks to Euromonitor for listening, and responding positively to the feedback of their academic customers.

Please comment on this post, or email us if you have any questions or concerns.

Where did the Jupiter Research content go?

Last Saturday, Jupiter Research ceased to exist as a separate web site and its content was integrated into Forrester research.

As a consequence of the merger, all Jupiter branding was removed from their research; but you can still browse the research products that were created for the Jupiter site.

1. After connecting to Forrester, enter Jupiter in the search box at the top of the Forrester page.
2. At the top of the results list, you’ll see an option to “Browse by Category instead: Jupiter”.
3. Clicking this Browse by Category list will return the content intially created for the Jupiter site.
4. You can also focus your search by clicking the subject or topic links to the left.

If you have difficulty locating what you need, please feel free to send any questions or concerns to: reference-librarians@fuqua.duke.edu.

On Saturday, January 17, 2009, Jupiter Research will no longer be available as a separate web database site.

What Happened: On July 31^st, 2008, Forrester Research acquired Jupiter Research. In the intervening months, Forrester has chosen to fully absorb Jupiter’s content into its own web site, and as a result, Jupiter will no longer maintain a separate web presence and brand.

In order to ensure that Fuqua and Duke University users continue their access to our currently subscribed Jupiter content, we have worked with both companies to create a single login point for both Jupiter and Forrester content.

What Will Change:

• On 1/17/08, links for Jupiter Research will be re-directed to the Forrester Research site.
• After clicking a Jupiter or Forrester link, users will be prompted by Duke University NetID Services to enter their NetID and password. Once entered, a user will be connected to the Forrester site where they will have access to both Jupiter and Forrester Research content.
• Fuqua users of Forrester Research who have already been issued Forrester usernames & passwords may continue to use these to access Forrester and the Jupiter content on the Forrester site with those usernames and passwords until 4/29/09.
• Because of the administrative and technical overhead required to maintain 2 methods of access to Forrester, no new Forrester usernames & passwords will be issued to Fuqua users after 1/18/09, and existing personal Forrester usernames & password accounts will be discontinued after 5/20/09.

What Won’t Change: Fuqua and Duke University users will continue to enjoy access to Jupiter Research content on Forrester, as well as more straightforward, NetID-based access to Forrester Research.

Please feel free to use the comments link below for feedback, or send any questions or concerns about this transition via email to: reference-librarians@fuqua.duke.edu.